by Charlotte Bowen | Oct 10, 2016
The term USP (Unique Selling Point) is often thrown around among other marketing buzzwords with little real meaning. But what is a USP, what should it try to achieve, and why is it important for small businesses? Here’s the lowdown: Your USP is a crucial aspect of not...
by Charlotte Bowen | Sep 5, 2016
There are currently around two million available apps on Apple’s App Store, with a similar number available to Android users. For some people, the creation of a piece of software is a labour of love. You put an app out there, and if a trickle of revenue comes in, it’s...
by Charlotte Bowen | Sep 5, 2016
You’ve served your time as an apprentice, learned the ropes, witnessed what’s involved in winning a contract, and now it’s time to go it alone. Or perhaps you’re a project manager with a desire to put your skills to work in the field of building and renovation, or...
by Charlotte Bowen | Sep 5, 2016
So, what exactly is a rental and leasing business? Rental and leasing businesses offer products, or assets, to customers on a temporary basis. Airbnb is a perfect example. It is famous for brokering deals so that homeowners can rent out their spare rooms to short-term...
by Charlotte Bowen | Sep 5, 2016
When you think about starting a production company, do you generally assume it’s an impossible venture and give up? If so – don’t. Here’s the truth about starting a production company: The truth is that while it’s hard work, it is still possible to...
